Notes:

• What’s the hook (landing page)

  • Header: Harkness Academy

  • Subheader: Building the foundations to thrive in an AI-driven world

  • (Alternative subheader) Building the foundations that compound in an AI-driven world

• Draw attention towards summer programme immediately

  • Banner at top of page - leads to enrolment section (see right example image - Nike)

  • Enrolment section should have info about summer programme and contact info

• ***Structure website as one ‘infinite’ scroll - allows us to funnel users following our desired flow/storyline

  • I.e. Problem statement (refer to main marketing video) → Our mission → Programme summary → Programme structure → About the team → How you can sign up (enrolment)

• Add section on trial session - photo of children discussing

• Minimalist, with big font for main ideas. Bold marketing language

  • See image right as example (Design… - Apple)

• Maybe include reference to taking inspiration from Edward(?) Harkness and how he ushered in the era of discussion-based learning in schools and universities across the US.